For the first time since 2010, Huawei Technologies (China) ranks second in the global smartphone market, leaving Apple behind.
In latest report of Counterpoint Research, Huawei overtook Apple as the second largest smartphone brand in the world after selling more handsets than Apple in the second quarter of 2018, according to a new report from Counterpoint Research. This is an important news not only for Huawei but also for the whole smartphone industry. In the past seven years, the top two positions were dominated by Samsung and Apple. Samsung is still leading with 20.9% market share.
Huawei is currently the leading smartphone manufacturer dominating the Chinese market
According to statistics, Huawei accounted for 15% of smartphone, while Apple ranked third with 11%. Xiaomi came in fourth with 9%, Oppo was fifth with 8%, and Vivo with 6% with 7%. Interestingly, HMD Global is the fastest growing brand over the same quarter last year. In the second quarter of 2017, the company sold only about 500,000 smartphones. In the second quarter of 2018, it finished and 4.5 million, according to Counterpoint, which estimates 782 percent growth. OnePlus, Xiaomi and Huawei also have a fast growth rate, although there are no fast-paced manufacturers like HMD Global.
Huawei’s phenomenal growth of 41% over the same period last year was a major contributor to the Honor brand.
It’s likely that the rankings will change a bit over the next year. The second quarter of the year is one of Apple’s slowest quarters, at which time the company is about to launch a new upgrade cycle. This will almost certainly put Apple back in second place, which usually takes a quarter or even half a year.
The average selling price of smartphones has changed a bit. While Samsung’s average selling price remains the same, Apple has increased by 20%, thanks largely to more expensive iPhone X than any previous iPhone. Huawei’s average selling price also increased 28%; as well as Xiaomi’s, up 14%. It is likely that the trend will continue as we enter the era of ultra-high-end smartphones.